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Trademark Your Brand

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About Course

Your LLC does not protect your brand name. Anyone can use your business name legally unless you have a federal trademark. This course teaches you exactly how to search, file, and maintain your own trademark — step by step — using the official USPTO system at no extra cost beyond the government filing fee. You will learn how to search TESS correctly so you do not waste money filing a doomed application, how to identify the right trademark classes for your specific business, how to prepare a specimen that USPTO will accept, how to respond to Office Actions without hiring an attorney in most cases, and how to maintain your registration so it never lapses. If at any point you decide you want professional help — the Done For You Trademark Registration service is available to handle everything for you. But this course gives you everything you need to do it yourself.

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Course Content

MODULE 1 — Trademark Foundations
Before you file anything you need to understand exactly what a trademark protects, why your LLC is not enough, and what the federal trademark system actually looks like from the inside. Most people learn this the expensive way — after someone else uses their name. You are learning it now.

  • What a Trademark Actually Protects — And What It Does Not
  • Lesson 1 Check — Trademark Foundations
  • The TESS Search — How to Find Conflicts Before You File
  • Lesson 2 Check — TESS Search
  • Trademark Classes — File in the Right Class or Waste Your Money
  • Lesson 3 Check — Trademark Classes
  • Module 1 Final Quiz — Trademark Foundations

MODULE 2 — Filing Your Trademark
This module walks you through the complete USPTO application process — from choosing your application type to submitting and monitoring your filing.

MODULE 3 — After Registration — Maintain and Enforce Your Trademark
Getting your trademark registered is the beginning — not the end. A trademark that is not maintained lapses. A trademark that is not enforced can be lost.

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